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We’ve previously shown how donors prefer round numbers. The pattern holds true for donations above $1,000. The following chart of 650 donations above $1,000, compiled from annual fund results from multiple organizations, shows how much round numbers are preferred. Our Recommended Ask String Table uses these round numbers. Major donors have the biggest influence on [...]
Experienced annual fund managers say that when you convince donors to give using monthly credit card or bank drafts, their annual renewals are higher. Membership organizations agree with that. Personally, I’ve had one charitable bank draft going for 30 years…it takes initiative to cancel it, and you feel guilty if you do! There are many [...]
Compassion International provides monthly support to children to release them from spiritual, economic, social, and physical poverty. Compassion helps more than 1.2 million children in 26 countries. Thirty years ago my wife and I got a direct mail solicitation that was compelling enough to get us started with our first donation. And since then we’ve [...]
When you ask for a donation: Suggest a gift amount using an ask string. Remind previous donors when they last gave and how much they gave. The evidence is that doing so improves results. Previous blogs discuss ask strings. This post shows some examples of combining them with the right ask sentence. For more examples, [...]
The United States Postal Service announced plans today to transition to a new delivery schedule during the week of Aug. 5, 2013 that includes package delivery Monday through Saturday, and mail delivery Monday through Friday. The Postal Service expects to generate cost savings of approximately $2 billion annually, once the plan is fully implemented. Most [...]